Chicest Pajama Party Ever (and Everyone Took Home Sleep Milk)

Chicest Pajama Party Ever (and Everyone Took Home Sleep Milk)

Created with Cartier

Published on: August 2, 2022

The sun came out just as it had started to set across the far-eastern end of Long Island (it had rained all day). Gwyneth put on a yellow silk, abs-accentuating pj set from Olivia von Halle and layers of gold necklaces and bracelets from Cartier. And guests meandered toward a stunning private Amagansett shingled stone barn through a lush vegetable garden and orchard, past chicken coops and some particularly adorable chickens.

  1. “Is everyone else really wearing pajamas, or am I the only one?” was the most common question as guests checked in, followed by “And what is Sleep Milk?” They were there to celebrate the launch of GOOPGLOW Dark Spot Exfoliating Sleep Milk and the recently opened seasonal Cartier boutique in East Hampton (goop and Cartier threw the intimate dinner together, and the invitation spelled out that both pj’s and Cartier were required attract); the silky, sun-damage-obliterating new serum had yet to be revealed.

  2. goop Beauty GOOPGLOW Dark Spot Exfoliating Sleep Milk, goop, $98/$89 with subscription

    goop Beauty
    GOOPGLOW Dark Spot
    Exfoliating Sleep Milk

    goop, $98/$89 with subscription

    SHOP NOW

Trays of special Cartier champagne bottle flutes greeted the guests as they stepped inside, along with twinkling lights and flowers that streamed from the ceiling. “I wore my cat pajamas specifically for the one (GP) who hates cats the most,” said author Jessica Seinfeld. Caviar stations were stocked with ROE caviar, and a silk-pajama-clad band played violin and accordion. Created by event designer Mimi Brown, the party felt romantic and lighthearted—like a really, really glamorous sleepover.

The Sleep Milk mystery was solved as everyone sat down to dinner: At each place, on top of new, deep-blue goop x Social Studies china plates (coming on August 14; watch this space) was a bottle for each guest. “Welcome to my midsummer night’s dream dinner,” said Gwyneth. “And now you know what Sleep Milk is—it’s my favorite product we’ve made yet. It really is beauty sleep in a bottle. Try it tonight and you’ll wake up in the morning and you won’t believe your skin.”

Many people dug in right away: “Okay, I think it’s actually already working,” exclaimed Rachel Zoe, fashion designer, author, and founder of The Zoe Report. “It feels amazing—and of course I’ll wake up looking like Gwyneth Paltrow.” (Because the serum is made with time-released AHAs and a skin-soothing, moisturizing “desert milk” complex, it’s easy to smooth on—it feels moisturizing, not harsh or sticky.) “I’ll be using this on all the freckles I get from being in the sun this summer,” said philanthropist Lili Buffett.

“Thank you, Gwyneth,” said fitness entrepreneur and author Tracy Anderson, “for giving my tanning-bed years a fighting chance at rehab.”

Dinner (the menu was printed on custom Cartier paper) started with a salad of summer vegetables, moving on to branzino al cartoccio and a local berry clafouti, with a special lavender sleep milk tonic for a nightcap. “Under the stars with the lovely Gwyneth Paltrow,” marveled broadcast journalist and attorney Savannah Guthrie. “Then straight home to bed to exfoliate like a good goop girl.”

“Good night—more like goop night, amirite?” said journalist Aly Weisman.

The Gift Bag

There were plenty of goop Beauty essentials, of course, plus an Entrelacés de Cartier Trinket Tray and a Desmond and Dempsey pajama set and eye mask.

  1. Cartier TRINKET TRAY Cartier, $560

    cartier
    TRINKET TRAY
    Cartier, $560

    SHOP NOW

  2. Desmond and Dempsey Long Set, goop, $180

    Desmond and Dempsey
    Longset
    goop, $180

    SHOP NOW

  3. Desmond and Dempsey Boxy Shirt and Wide-Leg Set, goop, $230

    Desmond and Dempsey
    Boxy Shirt and Wide-Leg Set
    goop, $230

    SHOP NOW

  4. goop Beauty GOOPGLOW Microderm Instant Glow Exfoliator, goop, $125/$112 with subscription

    goop Beauty
    GOOPGLOW
    Microderm Instant Glow Exfoliator

    goop, $125/$112 with subscription

    SHOP NOW

  5. goop Beauty GOOPGLOW Cloudberry Exfoliating Jelly Cleanser, goop, $35/$31.50 with subscription

    goop Beauty
    GOOPGLOW Cloudberry
    Exfoliating Jelly Cleanser

    goop, $35/$25 with subscription

    SHOP NOW

  6. goop Beauty GOOPGLOW 15% Glycolic Acid Overnight Glow Peel, goop, $125/$112 with subscription

    goop Beauty
    GOOPGLOW 15% Glycolic
    Acid Overnight Glow Peel

    goop, $125/$112 with subscription

    SHOP NOW

We’ll Have What She’s Wearing

  1. Cartier SANTOS NECKLACE Cartier

    cartier
    SANTOS NECKLACE
    Cartier, $7,950

    SHOP NOW

  2. TRINITY BRACELET

    cartier
    TRINITY BRACELET
    Cartier, $9,600

    SHOP NOW

  3. TRINITY FOR CHITOSE ABE OF SACAI RING, LIMITED EDITION

    cartier
    TRINITY FOR CHITOSE ABE OF SACAI RING, LIMITED EDITION
    Cartier, $4,150

    SHOP NOW

  4. JUST A NAIL BRACELET

    cartier
    ONLY A NAIL
    BRACELET

    Cartier, $12,500

    SHOP NOW

  5. cartier
    PANTHER RING
    Cartier, $6,750

    SHOP NOW

Related Reading

Introducing GOOPGLOW Dark Spot Exfoliating Sleep Milk

Clean Beauty Greatest Hits: Our Top 10 Bestsellers

How Do You Throw a Summer Style Party?

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